Christopher Axberg, publisher of the south China Morning Post (SCMP), wrote to me this morning saying that “they” liked OMBW (Christopher, I bet you say that to all the bloggers…) and included a free, albeit short-term, subscription to the online edition. He included a link to one of the funniest marketing videos of the year that begs to go viral:
All kidding aside, I think it is more than just a great marketing move on the part of the SCMP: It is a chance for them to help disseminate information that might not otherwise make it into citizen media reports–especially from the likes of starving bloggers and educators like me.
Fons over at China Herald chides the short-term nature of the offer….
No responses yet