Our dream is to travel in 2007 to every mainland province in China. During this journey, it is our intention to chronicle the everyday lives of ordinary Chinese citizens. Our motivation for the trip came from a group of women known as the League of Extraordinary Chinese Women. The LOECW was comprised of 5 women from various walks of Chinese life—wives, semi-professional women, a bookkeeper, and a student. The one thing they had in common was advanced-stage HER2 breast cancer. These women, with little access to formal education and less information from outside sources about the disease they had contracted, naturally and courageously combated their disease with friendship, enthusiasm, meditation, and what medical care they could afford.
One member of the original group has survived, and a newer, younger member has been added recently—a 22-year-old student who lost her leg to bone cancer. Both of the survivors lack the financial wherewithal to apply standard medical treatment to their illness. We devoted time and energy from our blogs and lives to raise money for members of the league. As a result of our initial efforts, we were able to extend the life of some members, and we enabled the student to purchase a prosthetic leg.
During this first effort, we began to think about other Chinese people left behind in the wake of this huge industrial growth. Around this time, we also met Thomas Stader and Laurie Mackenzie, two expats who have devoted their time, talents, and treasures to Chinese, educationally and economically left behind, by giving them access to life-changing education. Our meetings sparked Yanzhi Liu’s interest, as he was (and still is) a board member for the US-based group The Reading Tub. Because we are educators and bloggers actively involved in search engine marketing optimization and education, we sought to find a way to organize the entrepreneurial energy of the people we met and turn it into a force that would help us, and other people, realize the dreams we now hold dear.
We decided to experiment, via the Blog of Dreams, by asking students in our global internet marketing class to take a hands-on approach to global marketing by contributing to a positive world awareness of China while aiding worthy causes. Students immediately drove a brand new blog to the number 23 position (out of 75 million) in the Favorites section of Technorati, the premiere blog aggregator in the world. Students ensured that one of our blogs was nominated for and eventually won Best Asian Blog in the Annual Weblog Awards. This blog already held dozens of top ten slots in search engine slots for keywords related to China business. So, with this kind of early momentum, student commitment and huge volunteer support, we knew we could create a project that would make a difference in other people’s lives via the Internet.
The Dreamblogue is a simple concept. We will contact people through PR Web, Blogger News Network (BNN, for whom we write), Google News, Social Networks like Facebook and our volunteer network. We will also promote an Internet MEME that asks people be to share real dreams for themselves or someone else. After a specified period of time (maybe once a month or once a quarter), we’ll select a contributor who will win a prize donated by one of our charitable sponsors. We hope to give away vacations to China, scholarships for study abroad, equipment, Software and cutting edge gadgets that will appeal to our broad demographic. We want to attract a Postsecret-type (http://postsecret.blogspot.com) interest in our blog that will drive enough traffic that we can generate advertising revenue to give to educational and medical concerns. We also plan a book about China for expat and business newcomers.
The blog will use Feedburner and Blogads as its primary advertising revenue resources. The number of ads that we allow will be limited: no more than 1 ad in our feed, 1 ad in our posts, and 1 ad in our blog ads. All of the money generated from these sources will go directly from Feedburner and Blogads to the charities we support—we will never directly handle the money.
The other advertising that we will be present on the site will be for other corporations and institutions that sponsor our adventure, and those ads will be top listed display ads in the sidebar of the blog of dreams.
Any educational concerns that join us as sponsors for the trip will have direct links on our site to translated pages or individual websites that will advertise to Chinese students and more importantly, their parents. We will do all of the search engine optimization and translation and ongoing support for these.
The Blog of Dreams will have videocasts, podcasts, a China picture contest (to be turned into a coffee table book) , a weekly Chinese horoscope, weekly Chinese recipes (also to be a book), and most importantly, the daily dreams of people from around the world. In all, the Dreamblogue has been created to be a tool of understanding and a place where dreams can be spoken into reality. We also plan a book bout
Click on the stamp above and head for the Dreamblogue. The first thing you can do to help is favorite them in Technorati and then link to them if you have a blog.
Who we are:
Lonnie Hodge is a writer, educator and SEO consultant with over 20 years of experience working and living in Asia. He is a past recipient of America’s highest honor given to a poet: A National Endowment for the Arts Fellowship in Writing. Because of the Unsinkable Ms Yue’s constant inspiration via, her courage in battling cancer, Lonnie, along with David, were compelled to create The China Dreamblogue.
Lonnie has done SEO for corporations and bloggers large or small. His work for non-profit groups is done without charge. To date his clients hold over 30,000 keywords indexed in #1 positions on major search engines worldwide.
Lonnie has been a lecturer worldwide on topics related to Humor and Wellness, psychoneuroimmunology, Psychopharmacology, Personal Communication, Asian Culture, International Trade, Search Engine Optimization, Marketing, ESL and Personal Growth and Development for Universities, small and large businesses, The Kellogg Leadership Program, The Fetzer Institute and more…
He is a Professor with over thirty years of teaching experience at Universities worldwide including: Baylor University, The University of North Carolina, The U.S. Army Academy of Health Sciences (while he was a soldier during a few of the Vietnam years), The University of Maryland and Business/Technical Colleges in Asia.
He is currently one of China’s leading Trade Specialists and Consultants. He is one of only two peer- reviewed and accepted SEO specialists in China.
David DeGeest is a teacher, blogger, and educator in China who regularly assists in the editing and writing of OneManBandWidth. He holds a degree in mathematics and English from Grinnell College. He came to China as the recipient of a prestigious fellowship from Grinnell’s Office of Social Commitment. In the past year, he has edited a motivational memoir and an international Bonsai book. He has devoted his time to learning Chinese, language and literature, Martial Arts and SEO while promoting the Dreamblogue.
More information will follow tomorrow.
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