American Professor and King of Nothing

“Creativity is piercing the mundane to find the marvelous.”

-Bill Moyers

I am glad to be back writing again after a long hiatus….This is not a regular fare for those of you who have read me in the past…It is simply a laundry list, a sorry set of excuses explaining my absence, and one way to personally reflect on “mundane” events from the last couple of months. I track below one “normal” day’s activities:

–Read RSS, Twitter, NY Times, Facebook updates with coffee–1.0 hours

–Forget to eat breakfast–0 hrs

–Check in on Ms Yue and practice my Yueyinglish–30 min.

Prepare lecture materials for the week on Culture, Writing, Social Media…–1.0 hours

Tweet and Re-Tweet interesting articles about China, Charity, Humor, Inspiration, Good Music and post pics from my i-Phone and relate drivel about what I am up to for the day (zzzzzzzz)….. –1.0 hours

Order in late lunch that I eat cold later while I am working–2 min.

Read and answer all @ and DM Tweets, Email, and FB messages sent my way; try to delete most of the 120 spam mails received overnight–1.0 hours

Speculate on the actual number of Viagara users who buy online–10 sec.

Online meetings with amazing charities to whom I donate time, web work and support–1.5-2.0 hrs

Training and consultation with digital interns in SEO, SEM, PR 2.0, online digital marketing; prepare business proposal for an expat business that will either not pay for, or steal and then outsource to a “good friend who is an SEO expert” –2.0 hrs

Clean my world-view glasses and remember all the good folks; chant “the future is all you can hope to control”–10 min.

Buy some clever domain name (Straight-eye-for-the queer-guy.com) that I will park with the 185 others I own and never use–5 min.

Catch-up on Skype with close friends and collegues–1.0 hours

Lecture on nothing I was prepared to speak about–2.0 hrs

Laugh and walk away when students or colleagues ask the meaning of “multitasking”–0 min

Business Planning, delegation of work with PA and team–1-hrs

Re-explain business planning to the interns who pretended they understood my colloquial English the first time thru–30 min.

Do a BBC Radio Interview on Censorship–45 min.

Wonder if that sound at the door is the Net Nanny–10 sec.

Write 3 letters of recommendation for students past and present–45 min.

Give pep talk to the students for whom I wrote recommendations and tell them it is not necessary to send applications to 65 U.S. colleges for safety–1 min.

Help brainstorm three separate creative projects (non-profit) with artist friends in Washington, SG and Shanghai on Skype and by telephone– 1 hr.

Do Guardian newspaper interview about China Internet/Social Media/Censorship–45 min.

Wonder if I have seen that car outside my house before–10 sec.

Hand code/write SEO/SEM work I am “donating” to a $1,000,000 online company that pays a friend instead of me (he is in danger of losing his house due to a layoff)–30 min.

Media Magazine Interview (sound bite) about Baidu/social media in China–20 min.

Drink 3-5 canned drinks (tea, fruit juice, diet Coke…)–Ongoing

Make organizational plans for free networking event I sponsor in Guangzhou –15 min.

Skim a poetry book while in the, um, library (do not visualize)–confidential 😉

Power nap/meditate–20 min.

Catch fast dinner at a local cafe; watch TED video on i-Phone enroute–45 min.

Openly stare at the 60 year old expat and his 25 year old Chinese mate without a rational thought in my head–seems like days

Watch a re-run and then the news (also a ongoing re-run) while surfing the web for new ideas–hard to do as I have had hearing loss since my twenties (THE MILITARY FRANK, THE MILITARY) and often need closed captions or subtitles (yep, really)–1.5 hrs

Try to reconstruct the plot line of the show I watched (’cause I was surfing at the time) and Google/Yahoo TV news stories that the Chinese censors tried to hide by cutting away to commercials–20 min.

Curse the Great Firewall, Twitter’s Fail whale and the sluggishness of my computer on VPN–Afraid to quantify

Make plans (hotel reservations or prep my spare room) for out of town first and second life  guests who graciously drop by and rescue me from myself at least one day a week–10 min.

Scan and answer tweets and retweet valuable or fun information; blow soda thru my nose at great tweets by , , @ and others; marvel at the kindness and wisdom of folks like @, @, @, @, @, @, @d, @, , @, , , @ , @ and scores of online buds–30-40 min.

Plan on how to politely turn down a chance to write chapters for 3 books on China SEO, Internet and Business; write three blog articles in my head and “vow” to put them online; “swear” to begin learning more Chinese; think of guests for radio show (soon to return) with Des Walsh and for Web Wednesday Guangzhou; lament that I have not read a whole book straight thru in 2 years; get back up to take medicine for autoimmune condition that keeps me awake and in pain most nights; create 20 new business ideas I will be able to say in 10 years I thought of first–45 min. (while trying to get to sleep)

Be thankful, really–24/7

I will be rotating the posts I swore I would write 😉 with poetry from my new book: Stone Pillow: New and Collected 1994-2009. The first poetry post will go up tomorrow!

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Returning in the plane from the AdTech conference in Shanghai I remarked to a colleague that I thought blogger, author and social media icon Shel Israel to be a wonderful writer. My associate replied with “As good as you?” I was struck dumb, unable to answer as I wasn’t sure whether it was meant to be a compliment or was a ping to test the depth of my self actualization. I didn’t answer immediately and instead set about reviewing in my mind the event I had just attended and tried to solidify my thinking on a number of issues raised while in Shanghai…

Robin Li was scheduled to be the keynote speaker for the annual gathering of media, advertising and PR decision makers who come to AdTech for education, networking and the renewal of ties. Li, who has canceled his appearance at the event before, reportedly called the night before the event and announced he would not be there. Rumor has it that he phoned again later and asked if he could send a second to deliver the opening address and AdTech brass demurred because the condition was added by Baidu that there be no question and answer session.

An official statement was released by AdTech later in the morning that indicated Li had called off his speech because of a sore throat and AdTech had opted to form a panel of experts on his proposed topic rather than accept a stand-in from Baidu.

What really prompted Li’s absence is less important than the absence itself: BAidu, a NASDAQ company, under fire for alledged complicity in search result suppression for money in the Sanlu Milk Crisis, puported willful acceptance of funds (15-20% of gross ad revenue) from unlicensed pharmaceutical companies, Intellectual Property battles in court regarding music download links thought by the recording industry to be illegal and constant criticism from search engine professionals and Internet publications regarding the manner in which Baidu marks (or fails to delineate) paid ads as different from organic results. The fact that Li was not available to answer in any fashion to charges levied against the company gives credence to those who, for whatever reason, look to diminish Baidu’s powerful presence in the world’s largest Internet market. Li had a chance to answer to allegations, allay fears, and rescue credibility and revenue, but did not. I would have been there had I needed an assistant to lip-synch my remarks. But, Baidu, like many Chinese companies has not always taken the management road best traveled and did not hike it at AdTech. I heard a PR industry old-hand remark that even if their PR company had the chutzpah to issue them sound advice/ultimatums they would likely not have listened. Even the hard hit Sarah Palin, stared down an army of spin doctors and managed to put a little lipstick on the face of some very ugly remarks. She did not win the nomination for VP of the United States, but she won a great many supporters by putting up a fight.

Later on at the conference I was a member of a powerhouse social media panel where I was fortunate to share the stage with Joe Chen, Ceo of Xiaonei, Jigsaw Media Partner P.T. Black, Magdelena Wszlaki the Regional VP of Agenda Corp and Jeff Lyndon a 26 Year old VP of Interzone Futeball and already a pioneer in China online gaming. One of the questions moderator Black asked of us was to answer to a P&G executive’s recent remarks indicating that he did not see the efficacy of social media over conventional advertising. All panelists were in agreement that to shunt conversation, conversation being itself the rightness and reason for social media, is to assume that consumers are less informed about their own needs than the corporation that is pitching them. Feedback and engagement are the mediums in which we will grow excellence, social responsibility and honorable brand loyalty. We are he worst judges of our own foibles and failures no matter how bright or seasoned a veteran of any professional war we might have fought in….

As for comparing myself to Shel Israel?:  I am currently reading–and I am shamefully tardy in doing so–the book, Naked Conversations, that he and Robert Scoble penned. It is a must-read for anyone in Social Media. It is a brilliant treatise that truly stands, as stated by Chris Pirillio, as an unofficial sequel to the Cluetrain Manifesto. Shel’s genius as a writer lay in his ability to take a starched white-collar idea and transform it into a blue-collar working treatise that speaks to the needs of a diverse tribe of social medians. He is a better writer than I am and I am not less of one for acknowledging that fact. I am not afraid of conversation and while my competitive self likes winning I warmly applaud mentors and masters….

Baidu, or any company, would do well to join the party (not that one…) and join in on the many conversations, those that honor AND those that harangue, which can only make us better business people, more responsible netizens and decent global citizens.

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They opened a pawnshop near my apartment building this week. I had an immediate visceral reaction to the sign that gives them what I think to be only the illusion of mercantile legitimacy. I have always found them to be sad repositories, museums of familial totems earned, won, or created by previous owners and then sacrificed. In this weakening world economy pawnshops are themselves heraldic emblems of societal failure and loss.

Having come from a poor military family (many of us lived far below the poverty line in the 60’s and 70’s) I know well what it is to watch your father sell a year’s worth of $25 dollar savings bonds, for pennies on the dollar, to pay off a gambling debt so there would be food to eat. I can still feel the anguish my mother’s face refused to show when we had to hawk what few heirlooms we had left—the few that survived an earlier tidal wave in Hawaii—to a cagey German national who had set up shop near our housing complex in Frankfurt to prey on enlisted men and their families. I witnessed many of my friends surrender personal property and pride for all manner of reasons.

Yesterday, on the micro-blogging site Twitter, Jeremiah Owyang wrote something to the effect that those who need to tout their importance on the Internet may not be nearly as powerful as they purport to be…. Now that there are new online measurement tools that can allegedly rank an individual’s influence within a particular social network and give credence to new status many proudly advertise their standing, The developers use varied formulas, but all give a great deal of weight to the number of followers a person has and how much “reach” their down-line possesses; hence, many members of communities spent countless hours collecting new ‘friends”, employing automated recruitment software, and verbally cuddling, poking, hugging or prodding others to include them in perceived circles of influence. Users pawn their time and, in some cases, their true persona, in an attempt to gain some measure of virtual worth in the form of a numerical representation or a percentile ranking. I am competitive and love nothing more than a good fight and, better yet, a win. But, I don’t consider social networks a sport. They are weapons of mass construction (sorry) in the hands of capable leaders and pawn shops for one’s humility and integrity in the worst of cases.

In the military, where I spent eight years of my early adulthood, we often said: Lead, follow, or get the hell out of the way! Seth Godin in his well-written new book Tribes more politely calls on those in conversational communities to lead their followers toward their passion for connection, education, causes, business, politics, social good and other common interests. He sees the immense potential for change in networks like Facebook, Friendfeed, Xing, Twitter and the like and has penned a structurally sound and reasonably idealistic (they are not contradictory terms) blueprint for leadership.

I am a teacher; that makes me, not so much a leader as it does a conduit, through which leaders can speak, albeit with my voice. The real value for anyone choosing to follow me is that I try to pass on the best of what I read and learned from the many thought leaders I am privileged to know or have met during my 30 years of encounters with social media. Don’t get me wrong: It is also a place of instant feedback and communication and often great fun I think the Twitter commentary on the opening and closing ceremonies of the Beijing Olympics, written by a number of quick-witted and well-seasoned China Hands were as enjoyable as the event itself.

Most of my personal tweets or comments, ones that add little to public dialogue, are sent back to recognizable digerati/Twitterati in private. Many vapid tweets I see are saccharine and paw at community leaders in an attempt to gain favor. And the stars are not immune to a glamor shot and a few well-placed compliments it seems. But, of what community value is there in narcissistic displays of public affection?

I have spent the better part of the last five months paying back debts, monetary and relational, accrued after losing my way because I chose to take directions from people who mimicked (and continue to mimic) leadership well enough on the net that even I actually thought they knew the way out of the virtual forest. They were folks are who must imagine they will gather a crowd at their virtual funerals and be buried beneath a score of “growing gifts” spread on the casket. It profits a man nothing to give his soul for the whole world, but for Twitter?

Post Script:

I admit that Twitter has now practically replaced my RSS reader: I find more relevant, up to date news being sent by trusted sources there than anywhere else. I track multiple conversations on everything from education and the arts to Creative Commons and censorship. I pay close attention to the sage wisdom of the leaders of my tribes: the online professor of social media or his Aussie counterpart ; the forward thinking enthusiasm of and Jason Kintzler’s new social media pr tool; the strong prolific online working man’s writing from ;
the intelligent world meta-view of @rmack; the important grassroots realities of ;
the enjoyable, raw energy and inexhaustible commitment to the web community of @loiclemeur; the heart-songs and charity of the Library Project’s ; the spiritual thoughtfulness of ; the cutting edge insights of , , , , , , , , , , , @ganglu, @nuibi, , , @pacificit, , @flypig, @the busybrain and
dozens of others to whom I apologize for not them listing here….

China Humor,China SEO,China web 2.0,Chinese Internet,Personal Notes,中国

Discovery Channel Director and Producer Siok Siok Tan has made her Boomtown Beijing Documentary available to us…

It is great News!

Click on the video buttons above or head to the first of two “Involver” applications we will use:

http://apps.new.facebook.com/boomtown_beijing/campaign_memberships/home?_fb_fromhash=0976618598b5aab8a5de78491bb00104

Help us beta test the application and do some good in the process. The Library Project, The Ms Yue Cancer Fund, The Reading Tub and Sichuan Volunteer Teachers will all benefit.

Sign onto the application and invite your group members and friends. Please investigate all aspects of the application and send me feedback as soon as you can. The top 10 recruiters will get 10 free hours of social media campaign consultation for free.

Please watch the trailer and do what you can to help make this a phenomenal success!

Thanks everyone!

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I started an Search Engine Optimization (SEO) series a few months back and then abandoned the effort: Feedback from regular readers, most of them blogless and not looking to adopt, read, “I’m bored senseless!” It seems that only members of the China shoe-money society really read things and then they pissed and moaned: “It’s too simple,” or “Explain how to put an image in my post that doesn’t blow out my sidebar” were some of the two emailed questions….And then there was the uproar created by comments on a blog that used my posts to generate traffic by calling Fili and I “Greedy Superficial Bloggers” for discussing Search Engine Optimization (SEO) methods on our sites. It even got people taking sides and nearly cyber-rioting before he kind-of admitted it was just a scam meant to coax more readers to his site. But, I digress…

One of the deservedly best-loved sites on the planet is Post Secret. The trouble with being public and popular is that you are open to spoof. (Dear Sinocidal, I am still waiting for next April 1st….

The picture above was blatantly ripped off a very funny parody of Post Secret. Now, a lot of it is out loud funny, but a bit of it will only be understood by Fili, Ryan and others like the ass-hat. You can take a peek at it by clicking on the picture above. The photo references Matt Cutts, a paid stooge for Google whom I parodied hereon the site,  a few weeks ago. Anyway head over to the comedy and have fun. REMEBER to click on the links below the pictures for more fun….

PS: Speaking of Fili: Head over to his blog as that greedy, superficial blogger living in China’s latest province is actually offering free SEO help (There must be a catch :-)…) to anyone who wants to bring in traffic via sound and in-offensive methods.

Another SEO stunt in the works can be found by the hit-grubbers at Hao Hao and Chinalyst :-). They are sponsoring the 3rd-failed annual China Blog Awards. If you have already have a fave site you can vote for them and, more importantly, you can visit some of other blogs that you may not have cruised through yet. There is a terabyte of great stuff out there!

PPS:

Above is a way to view Blogspot (Thanks J) if you live in places like I do….One site you need to get to:

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Click on the pic…Some of you may have seen this a while back, but….

Update: My jubilation was short-lived. WordPress is blocked in China again…..

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WordPress.com is unblocked! Wikipedia is free (albeit a teeeeenie bit censored for individual items like the two “T” words…), Technorati is out of the closet!

It is almost like being back home–Well, on dial-up during a storm with a Commodore 64….But I digress….

Now if we can only get Typepad, Blogspot and a few others out of cyber-purgatory….

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I have been a it under the weather this week and busy permanently wrapping up work. So, I ask your pardon for the light postings of late. I will be back tomorrow (the first day of Golden Week) in full cyber-voice.

In the interim: I intermittently check my site status with The Great Firewall of China a site that will determine if your URL is banned in Beijing. I have found though that the site often shows me as on the outs with the censors when, in fact, my friends tell me (sometimes to their chagrin) I am still alive and well in China.

Another site that so far has been accurate in letting me know if I am being deflected by the Golden Shield is Website Pulse and their free tool.

Give it a try if you have a western based blog or website. And know that I may not be visiting you for stretches of time due to your unavailability and my desire to reside lawfully her behind the Great Firewall.

Back soon…..

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Matt Cutts works for Google and has a blog about how to court their search engine; so, when Matt flaps his blog wings in America there is a tsunami on the far side of the Internet.

This is a spoof on his recent interview on SEO in China….

Matt recently finished an interview with Zac on China SEO and Google that was started in September of 2006. Actually it was done much sooner, but got caught in Zac’s gmail spam filter, but I digress….

I have, via the magic of the Internet, figured out Matt’s answer algorithm and inserted myself and Matt’s probable answers into the interview:
Zac: First of all thank you for doing this interview with me, I believe it will be very helpful for SEOers and web marketers in China.

There are currently lots of misunderstandings about SEO in China. The first thing that pops up in mind is “spam” when people hear the word SEO. Some say “SEO is shortsighted and is like suicide”. From search engine’s point of view, is that true? Is SEO hated, allowed or encouraged by Google? We’re talking about whitehat SEO here.

Matt: I hate pop-ups. Google consides it spam. It’s a common mistake to think that search engines don’t like SEO. The fact is that SEO within Google’s quality guidelines is okay. It is even better if you follow party policy. That includes things like making sure that your site is crawlable, thinking of words that users would use when searching and including them naturally within the content of the site, and doing things like making sure that page titles and urls are descriptive except for stupid things like democracy .

What Google (and other search engines) don’t like is when someone tries to cheat or take a short cut to show up higher than they should. When a site violates our quality guidelines, Google calls that spam. When I do it we call it marketing.

Zac: Google announced its official Chinese name “Gu Ge” (Harvest Song) in April 2006 however the majority of Chinese users do not seem like the new name. It sonically sounds like 哥哥 which means big brother and tian-anmen knows we have had enough of that!

According to China Internet Network Information Center, CNNIC, Google is losing market share from 33% last year to current 25.3%.

What do you think of the market share drop?

Matt: Liar Liar pants on fire! What was the question? We spent 190 million on market research and Baiduble 1% of that. Maybe we should outsource to India.

Zac: I noticed there are Chinese employees in Google headquarter. Any idea how many Chinese in Googleplex now? How are they doing? Any advice for Google fans who want to join Google?

Matt: We do have many Chinese engineers at the Googleplex. The ones not under investigation by Homeland Security are doing great.

ZAC: Let’s talk about duplicate content, which is a hot topic recently.Let’s talk about duplicate content, which is a hot topic recently.I see much more content copying on Chinese web sites. Many Chinese webmasters like to “gather” (wink, wink) contents from other web sites, either using software or by hand, then publish on their own web sites. Does Google penalize these sites full of contents you can see everywhere? Is there a percentage or threshold, exceeding which penalty is applied? In other words: just how much can we scam you before we get busted?

What should the original author do so that the original is recognized as so?

Matt: We have noticed that some Chinese web sites have a lot of duplicate content. Users like to get different search results, so Google is looking at how best to provide diverse results. Our algorithms already have some ways of removing duplicate content, and we will continue to look for ways to improve. As of today we have no way to filter out Chinglish modifications of content, so….

The original author should consider imitation the greatest form of flattery–I made that up just now.

Zac: Some web sites use multiple domains with exactly same content , for example, domain.com and domain.com.cn. Is this risky? What’s the best way to do it?

Matt: Use Google adwords. Ad don’t forget that creativity can really help. You could hire some Americans for that. For example, there was a site that made industrial blenders, which sounds like a very boring subject. But now go watch this video at: YouTube and you’ll see something amazing. They threw all kinds of different objects into the blender to prove how powerful their machine was; however, I am easily amused and don’t watch Letterman so I did not catch the duplicate content.

Even things like newsletters, blogs, information about an industry, or other resources can serve as a reason for people to get interested in your site and link to you. Porn sells well.
Continue Reading »

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I am not at the top of the rankings as a Martian Search Engine Optimization (SEO) expert in the universe, but I might be after this post! The algorithms that govern what is and is not registered by search engines like Google and Yahoo! are shape-shifters: They catalog combinations from blogs and websites that can mystify, amuse and swindle you. For example, I am #1 in Google for Adult Pampers Makers even though I can’t remember mentioning diapers on this blog. I am too old to remember using them and too young to worry about them just yet. I believe, like Robin Williams, that diapers are like politicians and should be changed frequently because they are both full…

But, I digress…

I know about this listing because someone searched for the term, and my analytics program identified from whence they came. There are other authentic one-hit wonders for which I rank highly, though I am clueless about why people searched for them or why I showed up tops. They ALL beg for an aside, but I am resisting, thinking that you can use your imagination: Pocket Fisherman Diagram, Moscow Prostitute, Pig League Facials, Plentiful Breast Pictures, Professor Asshat, China Olympic Athlete Blog, There is the sex that americans admit to, Hairy Chinese Women, Wedding dress Market Report in China, I had my hepatitis shot, but the test says I have no immunity, Naked nurse teaching in China, Anais Nin commerative coin, American Prostitute Self, Naked nurse teaching in starbucks china, quota of America to China, You Tube Hong Kong Free Sex Video, How culture affects the way we use utensils, and Cartoon Photos of a man being massaged among hundreds of others…

Some SEO “Experts” list some of the keywords they claim to have earned in Google’s top ten rankings. They claim that these listings attest to their prowess, and they use these words to convince you that they can move your blog, site or company into a position where you will get more hits and gain international fame and fortune. Most of the words are like the ones above: once in a Martian moon sighting you will get a hit. Some seem remarkably credible like “UK SEO Expert.” He sounds, or can make himself sound, like the marketing go-to guy in England–that is, until you do some research on Submit Express and discover that on any given day there are ZERO searches for that term.

Far too many Chinese SEO firms prey on clients using this strategy. And most businesses, woefully unaware of SEO methods, are bilked out of thousands of dollars every year. The cost for a “hot word,” one with search results in the millions (think “Buddha,” “free buffet,” or “online video game”), is staggering: the top ten in Google is 20,000 RMB a year ($2,500 USD). A “cold word” with low search returns (think “delicious rat recipes” or “Japan learned everything it knows from the Tang dynasty”) will pull 10,000 RMB ($1,250 USD) from your wallet.

So “UK SEO expert,” at 2 million returns, would cost you 20,000 RMB and bring you absolutely no traffic. I’m always suspect of the word expert anyway: in bomb school, an expert was laughingly referred to as a “former drip under pressure”–never a good thing in explosives. It was a surefire way to tell someone was not what they purported to be.

I have many great search results I’m proud of, but were someone to actually come to them, I would worry about their mental health or my ego. I am number one for “American professor” in Google, hands down, and I frequently use this in lieu of a business card when I forget one. I am also in the Google China top ten for “American blog” (out of half a billion returns) and number 1 for “handsomest American in China” (move your Canuck ass over, Da Shan!) and ridiculously #1 for America’s Best Blog. In all humility, I found I rank quite high for “China blog about nothing” and “Lonnie isn’t exactly the sharpest guy in the world,” which isn’t exactly what you’d want when you are trying to build up your China business consultant site that’s already number 1 for “china business consultant blog” in Google, Google China and Yahoo.

If you are really interested in a legitimate search engine marketing provider, drop me a note at [* *]–spambots, eat your heart out (thanks R)! I’ll turn you on to the likes of Fili, Ryan, CWM, or someone else who will be able to get their hands out of your Paypal pockets at some point. And if you’re considering marketing to Martians anytime soon, you know where to look…

FYI: I am doing SEO work or global marketing lectures free for nonprofit groups or companies who agree to donate my normal fee to the China Dreamblogue project.

By the way, with this many links in a post, doesn’t it look like Dan Harris wrote it?

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“Those passing familiar with Jesus’ teachings know He taught that the path to the Father led through the ordinary. Those who prefer other metaphors may wish to think of a heterogeneous universe, where meaning and love imperishable exist side by side with cruelty, horror and absurdity. And we must choose whether to try and understand it all or create and defend a bubble in which love and meaning truly do exist.

For these somewhat fanciful reasons I hope that the blogosphere will become less a cockpit of argument and ideas — though it will always be that — and more a forum for action: a place to facilitate meetings between real people, develop actual applications and accomplish physical tasks. There never was a flower, a glass of beer or a child’s laugh that was ever truly futile. Et in saecula saeculorum. Amen.” The Belmont Club

This blog has always endeavored, albeit circuitously at times, to be a forum for aid and action. And I endlessly question the efficacy of anything I write toward those ends. Despite attention-getting attacks I am nurtured by comments of encouragement, links to posts that are calls for compassion and email reports back to me that something good came of this hobby cum-obsession.

Today, one of the charities featured in recent weeks received a small donation that will further their work and the combat soldier in Iraq who had to take out loan to pay for his father’s funeral is now a bit nearer to paying back his debt.

Net Neutrality is essential to the propagation of charitable and humanitarian ideas. Should a handful of companies ever control access to information, mediate content, mandate who gets paid for what politic and then how their site will rank in search engine findings because of what values they espouse, then cyber-facism will rule. China’s attempts to roadblock lanes on the information super-highway will look like child’s play.

By the time this article is posted I will have removed all Google ads on the site. I will wage my one-man boycott of all things Google for all they have done in recent months to warrant suspicion, fear and anger in anyone living as I am in the midst of repression and a growing concern that the waves of censorship do not begin here, but instead are washing inland in increasing magnitude. I am no Internet Robin Hood: I don’t believe ill-gotten gain, even through some imaginative alchemy, becomes anything than ill-gotten by giving it away–even to the most worthy of causes.

Google has gone public thus making its well-known mantra “Do no Evil” a laughably outdated jingle. Said better by OhGenki: “This is what happens when good companies go public: the principles that made them good, even necessary, to the point of inspiring a romantic loyalty among their customers, are whittled away at until only those principles which are profitable remain.” Google told investors at their IPO filing: ”

Don’t be evil. We believe strongly that in the long term, we will be better served as shareholders and in all other ways by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.

That sound to me like a High School Debate question: Do the ends justify the means? Google took a Machiavellian affirmative on that one.

Google recently acquired the well-known and despicable browser hijacking, malware giant Doubleclick for $3.1 billion dollars. The deal incidentally was challenged by The Electronic Privacy Information Center, Center for Digital Democracy, and U.S. Public Interest Research Groups who petitioning the FTC to block the merger until concerns over Google’s data collection and storage were addressed. Google was accused of unfair and deceptive trade practices, and failing to follow the standards set by the Organization for Economic Co-operation and Development, the watchdog of consumer privacy standards . And all of this was on the heels of the YouTube purchase that had them employing an army of lawyers to fend off Intellectual Property suits.

Google is an active participant in the censorship that is so often associated with China’s repression of the Internet so often vilified by bloggers, and other media and at the core of much sinophobic rhetoric:

Note: Going to Google.cn from a U.S. computer will NOT yield you the same results that a mainland Chinese user will get. I live here, I know. So, any great finds you think you see from your side of the ocean are probably illusory.

In addition to homophobic threats, Google has now said they will penalize sites that sell ad links on their site. It seems nobody is supposed to make a buck except Google. Google’s Matt Cutts even has a guide on how to rat out offenders. And while Google no longer recognizes links coming from powerful Wikipedia they let Matt’s high-flying blog dominate the top of the search engines rankings in thousands of keywords, pushing out long-suffering and deserving experts, in many a field.

Now, Feedburner.com, who is sleeping with Typepad and just acquired Blogbeat, is looking at a merger with Google. That would give them huge advantages in advertising and RSS. It would enable them to dump adwords/adsense into RSS feeds on hundreds of thousand of blog posts. Thread Watch.Org says it perfectly: Being a near Monopoly is expensive and since Google doesn’t do ads all that well control of the competition is the best short-term answer to their problems. In future post I will try to facilitate exchange and help on new “Open Source” ad networks that save advertisers money and help support citizen journalists, webmasters and bloggers.

If you can read the Google blog’s explanation for their yield to censorship without laughing, gagging or punching your screen I need the name of your pharamacist. “Filtering our search results clearly compromises our mission. Failing to offer Google search at all to a fifth of the world’s population, however, does so far more severely. Whether our critics agree with our decision or not, due to the severe quality problems faced by users trying to access Google.com from within China, this is precisely the choice we believe we faced”

What good is a search that doesn’t really search? China has Baidu and others for that and it seems that the Chinese prefer their own search engine anyway because Google keeps losing market share here.

So, like being a little bit pregnant, Google is trying to convince us that being a little bit evil is OK.

No.

The Apprentice is off the air now in the U.S. or so I hear. But, they reworked two words that will remain permanently inscribed in the American lexicon. And it pleases me to use them here for Google: “You’re Fired”

Check out Asia Sentinel and Rebecca McKinnon on this issue as well….

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