American Professor and King of Nothing

Returning in the plane from the AdTech conference in Shanghai I remarked to a colleague that I thought blogger, author and social media icon Shel Israel to be a wonderful writer. My associate replied with “As good as you?” I was struck dumb, unable to answer as I wasn’t sure whether it was meant to be a compliment or was a ping to test the depth of my self actualization. I didn’t answer immediately and instead set about reviewing in my mind the event I had just attended and tried to solidify my thinking on a number of issues raised while in Shanghai…

Robin Li was scheduled to be the keynote speaker for the annual gathering of media, advertising and PR decision makers who come to AdTech for education, networking and the renewal of ties. Li, who has canceled his appearance at the event before, reportedly called the night before the event and announced he would not be there. Rumor has it that he phoned again later and asked if he could send a second to deliver the opening address and AdTech brass demurred because the condition was added by Baidu that there be no question and answer session.

An official statement was released by AdTech later in the morning that indicated Li had called off his speech because of a sore throat and AdTech had opted to form a panel of experts on his proposed topic rather than accept a stand-in from Baidu.

What really prompted Li’s absence is less important than the absence itself: BAidu, a NASDAQ company, under fire for alledged complicity in search result suppression for money in the Sanlu Milk Crisis, puported willful acceptance of funds (15-20% of gross ad revenue) from unlicensed pharmaceutical companies, Intellectual Property battles in court regarding music download links thought by the recording industry to be illegal and constant criticism from search engine professionals and Internet publications regarding the manner in which Baidu marks (or fails to delineate) paid ads as different from organic results. The fact that Li was not available to answer in any fashion to charges levied against the company gives credence to those who, for whatever reason, look to diminish Baidu’s powerful presence in the world’s largest Internet market. Li had a chance to answer to allegations, allay fears, and rescue credibility and revenue, but did not. I would have been there had I needed an assistant to lip-synch my remarks. But, Baidu, like many Chinese companies has not always taken the management road best traveled and did not hike it at AdTech. I heard a PR industry old-hand remark that even if their PR company had the chutzpah to issue them sound advice/ultimatums they would likely not have listened. Even the hard hit Sarah Palin, stared down an army of spin doctors and managed to put a little lipstick on the face of some very ugly remarks. She did not win the nomination for VP of the United States, but she won a great many supporters by putting up a fight.

Later on at the conference I was a member of a powerhouse social media panel where I was fortunate to share the stage with Joe Chen, Ceo of Xiaonei, Jigsaw Media Partner P.T. Black, Magdelena Wszlaki the Regional VP of Agenda Corp and Jeff Lyndon a 26 Year old VP of Interzone Futeball and already a pioneer in China online gaming. One of the questions moderator Black asked of us was to answer to a P&G executive’s recent remarks indicating that he did not see the efficacy of social media over conventional advertising. All panelists were in agreement that to shunt conversation, conversation being itself the rightness and reason for social media, is to assume that consumers are less informed about their own needs than the corporation that is pitching them. Feedback and engagement are the mediums in which we will grow excellence, social responsibility and honorable brand loyalty. We are he worst judges of our own foibles and failures no matter how bright or seasoned a veteran of any professional war we might have fought in….

As for comparing myself to Shel Israel?:  I am currently reading–and I am shamefully tardy in doing so–the book, Naked Conversations, that he and Robert Scoble penned. It is a must-read for anyone in Social Media. It is a brilliant treatise that truly stands, as stated by Chris Pirillio, as an unofficial sequel to the Cluetrain Manifesto. Shel’s genius as a writer lay in his ability to take a starched white-collar idea and transform it into a blue-collar working treatise that speaks to the needs of a diverse tribe of social medians. He is a better writer than I am and I am not less of one for acknowledging that fact. I am not afraid of conversation and while my competitive self likes winning I warmly applaud mentors and masters….

Baidu, or any company, would do well to join the party (not that one…) and join in on the many conversations, those that honor AND those that harangue, which can only make us better business people, more responsible netizens and decent global citizens.

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China: The Balance Sheet differs from most other books we have been reading in preparation for our 22 province journey across China for charity and understanding. China guides to business or living become obsolete almost before they are published. And most of the “expert” commentary on China gives the reader intellectual whiplash: The data contained in strategy texts is often conflicting or out-dated. This text offers comes with online resources for continuing information and is a testament both to the wisdom and commitment of the authors.

China: The Balance Sheet isn’t so much a book as it is a project that yielded enough information for a book. It is a collection of work, information, and analyses collected by the Institute for International Economics and the Center for Strategic and International Studies, The Balance Sheet is rife with diverse demographics, like statistics about China’s graying population, as well as an informed political discussion on the Middle Kingdom’s long, curious relationship with Russia. Yes, its such dry reading that we carried an Internet canteen–interspersing the book with irreverent spoofs from Sinocidal to keep from humor dehydration–but every sentence, to drag out a metaphor, is an informational oasis for a Sinophile.

One of the more engaging elements of this book is its ability to maintain a separation from the standard strains of China fever: while the book delivers competent, clear information about mainland China, it avoids over-generalizations and makes clear the plurality and multiplicity of a country with 56 distinct ethnic groups, 200 spoken languages, and size enough to make Europe jealous. As Lucien Pye of foreignaffairs.org says of the book: “The main thrust of the analysis is that diversity has replaced the monolithic system that Mao Zedong created. There are, therefore, many Chinas — rural and urban, wealthy and poor, educated and illiterate, international and isolated.” And yes, seemingly benign statements like that one make it unavailable on the mainland, but censors should tale a second look as it is careful to avoid the paranoia about China’s growth that pervades Western news and doesn’t issue dark proclamations about China’s fearsome rise or apocalyptic fall. The book holds to tenets set forth in early pages: “Because we believe that constructive US policies toward China must rest, first and foremost, on a firm factual and analytical footing, this study’s primary purpose is to provide comprehensive, balanced, and accurate information on all key aspects of China’s own development and its implications for other nations.”

Will the Balance Sheet help you understand business culture in China and learn the secrets of guanxi, face, or how to hold your chopsticks at just the right angle to impress the Chinese delegation leader? No. Will the book arm you with a clear understanding of the economic, political, and demographic realities facing China now? Yes. You can find an overview and preview of the first chapter of the book here and a collection of 2007 published addendum’s here.

This ranks high on our list of must-read texts along with Harold Chee’s Myths.

By David DeGeest with Lonnie B. Hodge

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My laohua (“OLD eyes”) ache: I am several chapters over the safe reading line this week. I have been capitalizing on my delays waiting for China transport ( I want part of my ashes scattered at the Baiyun airport baggage claim area as YEARS of my life will have been spent there and in similar public transport areas) as an opportunity to catch up on a three year backlog of books on China.

After nodding through two history books I was desperate for an easy quick read, so I picked up a thin tome in Hong Kong entitled, Myths About Doing Business in Asia by Harold Chee. It turned out to be so laden with information that I was a full week, from Thailand to Shanghai, finishing it.

While in Shanghai one of the administrators at the Smith School of Business told me of a multi-national company that was setting up a new branch in town. They were flummoxed by the myriad answers they received to the same questions from a platoon of “China Experts.”

It reminded me of the old tale of the elephant and the blind men who sought to describe it by touching its parts: It was alternately a wall, a tree, a spear, a snake, a fan and a rope rather than a pachyderm. No meta-view of the beast was literally, or figuratively, possible.

Well, good news: Myths….gives us a clear picture of the China elephant in our economic living room. Is easily the most sensible and direct guide to doing business in China I have read. First published in 2004 (I told you I was behind) it tackles such myths as:

• China is a market of 1.3 billion people
• The market is easy
• Chinese business people are not trustworthy, and a host of others…

In a review by The China-Britain Business Council Chee, and co-writer Chris West, are chided with: “there are handy pointers and suggestions, although the authors’ minds seem to be on other things when they recommend that, for meetings, “women should look smart but not too sexy.” They need to rinse the starch from those stiff upper lips as it is Chee’s straight-shooting style that makes this a worthy read. And before you think the book to be a literary set of patent leather shoes: it is rife with deft personal insights, but also well-researched data. I have already used information gleaned from the book to prepare two business plans for multi-nationals en route to China. Just an aside on the dress issue: If a woman wears anything remotely revealing or provocative in a business or educational setting her character will be judged, not by content, but by her appearance especially when dealing with older or rural Chinese people. “Nice girls” don’t do plunging necklines or visible bras, etc….. Cantonese have a love-hate relationship even with the “too sexy” stars of Hong Kong that they follow daily in the tabloids.

He writes without fear or favor for either side and makes it all too clear that it is essential for western managers to adapt to Chinese values and vica-versa. Our usual MBA-style, elitist approach to negotiations with Asians will only give the Chinese a strategic advantage. This is an essential read for newcomers, insiders and outsiders in the China. The book is best summed up by Beijing Management Institute’s Wang Xaoyu in a book jacket review: “An effective manual for all non-Chinese who plan to do business in China. The book digs out the essence of philosophy that Chinese people follow in their daily life.” Chee’s book should be a cultural course mandated into B-School programs of study.

Chee, a graduate in economics, “holds several masters degrees, and has studied at the London School of Economics, Essex, Kent Universities, and London University Institute of Education,” and teaches at the Ashridge School of Business in the U.K..

The seemingly simple lists in the Appendices alone are worth the buy: …key factors for dealing with the Chinese, and …key differences between China and the West are now tacked to my fridge door and will be staples in my future classes on Global Culture….

It is put out by Palgrave Press and costs about $275 dollars–Hong Kong dollars. I couldn’t resist….

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Several years ago, attending a Jimmy Buffet concert with a Catholic priest (Indian trail, NC, not Margaritaville) , we were discussing ways to raise money for his new parish. In neighboring Georgia a woman was drawing huge crowds claiming to see incarnations of the Virgin Mary. So, we laughingly concocted a never-to-be scheme that involved catching and releasing a trout on the church property that we would say bore some saint’s likeness on its its tail. We would then put donation baskets all up and down the creek. It was sacrilegious, but damned funny anyway.

A few years later I visited Shingo, Japan where they claim to have Christ and his brother buried on a hill above town. Jesus, according to local mythology, let his brother take his place on the cross and then went to rural Japan and retired to a happily married life in the sticks. Surprisingly, there was no marketing involved anywhere near the grave site.

Please bear with me as this all comes together for you in the usual intuitive flash at the end…

I just read a delightful book first printed in 1999 entitled What would Buddha Do? by Franz Metcalf. The pocket-sized tome is rife with well thought out answers to a host of everyday questions, some that made me laugh out loud:

1. What would Buddha do if his credit cards are maxed out?

2. What would Buddha do when making a salad?

3. What would Buddha do to avoid burnout?

4. What would Buddha do about trusting the media?

The answer to last question can be found in the Buddhist writing Undanavarga 22.17: “One’s ears hear a lot; one’s eyes sees a lot. The wise should not believe everything seen or heard.” Buddha must read the China Daily too, where I found the picture above. It seems Buddha hung around for about an hour on Heibei’s Zushan Mountain, but unlike the manifestations in Georgia, he didn’t impart any wisdom to the local tourists.

In another book I reviewed recently, One Couple, Two Cultures, there was a story about a British man and his Chinese wife discussing behavior common in each other’s country. The wife seemed to have no trouble commenting on behalf of the entire 1.3 billion residents of China, while the Brit’ demured on speaking for the whole of England. I can with absolute certainty say that had the Buddha appeared in Stone Mountain Park, Georgia, that every redneck (remember before you shoot that my father hailed from Harlan County, Kentucky), instead of burning him as a heretic would have tried to sell him on Ebay. I still remember the eerie glow-in-the-dark St. Joseph that watched over me as a child sleeping in the dark.

Now I’m not sure what made them think it was Buddha and not Mother Theresa, Confucius, or Steve Irwin. But I continue to digress…

What surprised me the most is that nobody is now selling watches of Buddha waving from the peak or claiming to have private chats with Gautama himself. Another missed marketing opportunity for China. David and I are thinking about sorting through seaweed potato chips until we come up with  some that look like Sun Yat Sen or Lao Zi. We promise to donate all proceeds (and extra chips) to charity.

So what would Buddha do if Buddha were alive today? I’m pretty sure he wouldn’t be standing around in the Heibei fog, though he might possible blog a few meditations–using a wordpress platform, of course. So I’m off to see if WWBD-in-canton.com is taken. This way, we can answer the pressing questions like:

1. What would Buddha do if someone stole a taxi out from under his nose?

2. What would Buddha do if someone took the food from his plate at a Cantonese buffet?

3. What would Buddha do if he found out he were watching a bootleg copy of Seven Years in Tibet?

4. What would Buddha say if his disciples kept commenting on his weight and skin color?

Now I’m getting ready to read Metcalf’s answer to “What would Buddha Do about that Coffee Habit?” If this post isn’t a call for my spiritual rehab or caffeine detox, I don’t know what is.

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Running through the bookstore near customs in Hong Kong is generally a snatch and buy operation. I pile up titles that look interesting and hope none of them get confiscated going entering the mainland. It is often more of a risk that I will grab a paper doorstop that would have better have been seized by a agent than brought home. But, I am glad I found Waters’ book, albeit a bit dated in its outlook and appeal –even for me a couple only of decades behind him in age.

One Couple, Two Cultures is a a series of interview that was published in 2005 by then 85-year old Waters. I am more anxious now to read Faces of Hong Kong: An Old Hand’s Reflections, his autobiography. He is a decorated British WWII Veteran, Karate Black Belt, a weight lifting Champion, an over seventy record holder in 800 and 1500 meter races, a PhD. in Hong Kong History, a Best-selling author and an educator with an enviable academic and governmental service record and more.
The book heavily weighted with Bristish-Hong Kong-ese unions began in the 1980’s, or before, is rife with the history of social acceptance regarding cross-cultural marriage in Hong Kong and does have a handful of very illuminating quotes and anecdotes:

“Never marry a Chinese woman. They’re steel rods swathed in flowers.”–Jonathan Hughes

“She doesn’t like to kiss on the lips. ‘It is very unhygienic’.”–The British husband of a Hong Kong Chinese wife

Despite my selected quotes, the book is filled with the hard-earned reflections of many happy couples grateful for the trials and tribulations of language, bi-racial child-rearing, overcoming stereotypical thinking, “fusion cooking”, the courting of neighbors and in-laws and the daily wonderment that brought them closer as they successfully conquered difficulties.

While the book won’t be an advisory manual for a young couple courting in Northern China it will be an enjoyable historical treatise on the yin and yang of relationships in 20th century China. From the mentions of early “protected women” (mistresses of western men who could not marry in polite society and carried a certificate that identified them to police as respectable women and not prostitutes) to the “Nanyang” emigrants to south-east Asia there is much to learn here. It is evident that the xenophobia experienced by some inter-racial couples in today’s China today is a much smaller price to pay for love than days of yore.

With a hat tip to the best lady-pipes in Chicago, for the cautionary photo above…

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