Elephant Hunting From Hong Kong….
My laohua (“OLD eyes”) ache: I am several chapters over the safe reading line this week. I have been capitalizing on my delays waiting for China transport ( I want part of my ashes scattered at the Baiyun airport baggage claim area as YEARS of my life will have been spent there and in similar public transport areas) as an opportunity to catch up on a three year backlog of books on China.
After nodding through two history books I was desperate for an easy quick read, so I picked up a thin tome in Hong Kong entitled, Myths About Doing Business in Asia by Harold Chee. It turned out to be so laden with information that I was a full week, from Thailand to Shanghai, finishing it.
While in Shanghai one of the administrators at the Smith School of Business told me of a multi-national company that was setting up a new branch in town. They were flummoxed by the myriad answers they received to the same questions from a platoon of “China Experts.”
It reminded me of the old tale of the elephant and the blind men who sought to describe it by touching its parts: It was alternately a wall, a tree, a spear, a snake, a fan and a rope rather than a pachyderm. No meta-view of the beast was literally, or figuratively, possible.
Well, good news: Myths….gives us a clear picture of the China elephant in our economic living room. Is easily the most sensible and direct guide to doing business in China I have read. First published in 2004 (I told you I was behind) it tackles such myths as:
- China is a market of 1.3 billion people
- The market is easy
- Chinese business people are not trustworthy, and a host of others…
In a review by The China-Britain Business Council Chee, and co-writer Chris West, are chided with: “there are handy pointers and suggestions, although the authors’ minds seem to be on other things when they recommend that, for meetings, “women should look smart but not too sexy.” They need to rinse the starch from those stiff upper lips as it is Chee’s straight-shooting style that makes this a worthy read. And before you think the book to be a literary set of patent leather shoes: it is rife with deft personal insights, but also well-researched data. I have already used information gleaned from the book to prepare two business plans for multi-nationals en route to China. Just an aside on the dress issue: If a woman wears anything remotely revealing or provocative in a business or educational setting her character will be judged, not by content, but by her appearance especially when dealing with older or rural Chinese people. “Nice girls” don’t do plunging necklines or visible bras, etc….. Cantonese have a love-hate relationship even with the “too sexy” stars of Hong Kong that they follow daily in the tabloids.
He writes without fear or favor for either side and makes it all too clear that it is essential for western managers to adapt to Chinese values and vica-versa. Our usual MBA-style, elitist approach to negotiations with Asians will only give the Chinese a strategic advantage. This is an essential read for newcomers, insiders and outsiders in the China. The book is best summed up by Beijing Management Institute’s Wang Xaoyu in a book jacket review: “An effective manual for all non-Chinese who plan to do business in China. The book digs out the essence of philosophy that Chinese people follow in their daily life.” Chee’s book should be a cultural course mandated into B-School programs of study.
Chee, a graduate in economics, “holds several masters degrees, and has studied at the London School of Economics, Essex, Kent Universities, and London University Institute of Education,” and teaches at the Ashridge School of Business in the U.K..
The seemingly simple lists in the Appendices alone are worth the buy: …key factors for dealing with the Chinese, and …key differences between China and the West are now tacked to my fridge door and will be staples in my future classes on Global Culture….
It is put out by Palgrave Press and costs about $275 dollars–Hong Kong dollars. I couldn’t resist….
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