American Professor and King of Nothing

Discovery Channel Director and Producer Siok Siok Tan has made her Boomtown Beijing Documentary available to us…

It is great News!

Click on the video buttons above or head to the first of two “Involver” applications we will use:

http://apps.new.facebook.com/boomtown_beijing/campaign_memberships/home?_fb_fromhash=0976618598b5aab8a5de78491bb00104

Help us beta test the application and do some good in the process. The Library Project, The Ms Yue Cancer Fund, The Reading Tub and Sichuan Volunteer Teachers will all benefit.

Sign onto the application and invite your group members and friends. Please investigate all aspects of the application and send me feedback as soon as you can. The top 10 recruiters will get 10 free hours of social media campaign consultation for free.

Please watch the trailer and do what you can to help make this a phenomenal success!

Thanks everyone!

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I started an Search Engine Optimization (SEO) series a few months back and then abandoned the effort: Feedback from regular readers, most of them blogless and not looking to adopt, read, “I’m bored senseless!” It seems that only members of the China shoe-money society really read things and then they pissed and moaned: “It’s too simple,” or “Explain how to put an image in my post that doesn’t blow out my sidebar” were some of the two emailed questions….And then there was the uproar created by comments on a blog that used my posts to generate traffic by calling Fili and I “Greedy Superficial Bloggers” for discussing Search Engine Optimization (SEO) methods on our sites. It even got people taking sides and nearly cyber-rioting before he kind-of admitted it was just a scam meant to coax more readers to his site. But, I digress…

One of the deservedly best-loved sites on the planet is Post Secret. The trouble with being public and popular is that you are open to spoof. (Dear Sinocidal, I am still waiting for next April 1st….

The picture above was blatantly ripped off a very funny parody of Post Secret. Now, a lot of it is out loud funny, but a bit of it will only be understood by Fili, Ryan and others like the ass-hat. You can take a peek at it by clicking on the picture above. The photo references Matt Cutts, a paid stooge for Google whom I parodied hereon the site,  a few weeks ago. Anyway head over to the comedy and have fun. REMEBER to click on the links below the pictures for more fun….

PS: Speaking of Fili: Head over to his blog as that greedy, superficial blogger living in China’s latest province is actually offering free SEO help (There must be a catch :-)…) to anyone who wants to bring in traffic via sound and in-offensive methods.

Another SEO stunt in the works can be found by the hit-grubbers at Hao Hao and Chinalyst :-). They are sponsoring the 3rd-failed annual China Blog Awards. If you have already have a fave site you can vote for them and, more importantly, you can visit some of other blogs that you may not have cruised through yet. There is a terabyte of great stuff out there!

PPS:

Above is a way to view Blogspot (Thanks J) if you live in places like I do….One site you need to get to:

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Click on the pic…Some of you may have seen this a while back, but….

Update: My jubilation was short-lived. WordPress is blocked in China again…..

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WordPress.com is unblocked! Wikipedia is free (albeit a teeeeenie bit censored for individual items like the two “T” words…), Technorati is out of the closet!

It is almost like being back home–Well, on dial-up during a storm with a Commodore 64….But I digress….

Now if we can only get Typepad, Blogspot and a few others out of cyber-purgatory….

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The Dream:

Our dream is to travel in 2007 to every mainland province in China. During this journey, it is our intention to chronicle the everyday lives of ordinary Chinese citizens. Our motivation for the trip came from a group of women known as the League of Extraordinary Chinese Women. The LOECW was comprised of 5 women from various walks of Chinese life—wives, semi-professional women, a bookkeeper, and a student. The one thing they had in common was advanced-stage HER2 breast cancer. These women, with little access to formal education and less information from outside sources about the disease they had contracted, naturally and courageously combated their disease with friendship, enthusiasm, meditation, and what medical care they could afford.

One member of the original group has survived, and a newer, younger member has been added recently—a 22-year-old student who lost her leg to bone cancer. Both of the survivors lack the financial wherewithal to apply standard medical treatment to their illness. We devoted time and energy from our blogs and lives to raise money for members of the league. As a result of our initial efforts, we were able to extend the life of some members, and we enabled the student to purchase a prosthetic leg.

During this first effort, we began to think about other Chinese people left behind in the wake of this huge industrial growth. Around this time, we also met Thomas Stader and Laurie Mackenzie, two expats who have devoted their time, talents, and treasures to Chinese, educationally and economically left behind, by giving them access to life-changing education. Our meetings sparked Yanzhi Liu’s interest, as he was (and still is) a board member for the US-based group The Reading Tub. Because we are educators and bloggers actively involved in search engine marketing optimization and education, we sought to find a way to organize the entrepreneurial energy of the people we met and turn it into a force that would help us, and other people, realize the dreams we now hold dear.

We decided to experiment, via the Blog of Dreams, by asking students in our global internet marketing class to take a hands-on approach to global marketing by contributing to a positive world awareness of China while aiding worthy causes. Students immediately drove a brand new blog to the number 23 position (out of 75 million) in the Favorites section of Technorati, the premiere blog aggregator in the world. Students ensured that one of our blogs was nominated for and eventually won Best Asian Blog in the Annual Weblog Awards. This blog already held dozens of top ten slots in search engine slots for keywords related to China business. So, with this kind of early momentum, student commitment and huge volunteer support, we knew we could create a project that would make a difference in other people’s lives via the Internet.

The Dreamblogue is a simple concept. We will contact people through PR Web, Blogger News Network (BNN, for whom we write), Google News, Social Networks like Facebook and our volunteer network. We will also promote an Internet MEME that asks people be to share real dreams for themselves or someone else. After a specified period of time (maybe once a month or once a quarter), we’ll select a contributor who will win a prize donated by one of our charitable sponsors. We hope to give away vacations to China, scholarships for study abroad, equipment, Software and cutting edge gadgets that will appeal to our broad demographic. We want to attract a Postsecret-type (http://postsecret.blogspot.com) interest in our blog that will drive enough traffic that we can generate advertising revenue to give to educational and medical concerns. We also plan a book about China for expat and business newcomers.

The blog will use Feedburner and Blogads as its primary advertising revenue resources. The number of ads that we allow will be limited: no more than 1 ad in our feed, 1 ad in our posts, and 1 ad in our blog ads. All of the money generated from these sources will go directly from Feedburner and Blogads to the charities we support—we will never directly handle the money.

The other advertising that we will be present on the site will be for other corporations and institutions that sponsor our adventure, and those ads will be top listed display ads in the sidebar of the blog of dreams.

Any educational concerns that join us as sponsors for the trip will have direct links on our site to translated pages or individual websites that will advertise to Chinese students and more importantly, their parents. We will do all of the search engine optimization and translation and ongoing support for these.

The Blog of Dreams will have videocasts, podcasts, a China picture contest (to be turned into a coffee table book) , a weekly Chinese horoscope, weekly Chinese recipes (also to be a book), and most importantly, the daily dreams of people from around the world. In all, the Dreamblogue has been created to be a tool of understanding and a place where dreams can be spoken into reality. We also plan a book bout

Click on the stamp above and head for the Dreamblogue. The first thing you can do to help is favorite them in Technorati and then link to them if you have a blog.

ABOUT US:
Who we are:

Lonnie Hodge is a writer, educator and SEO consultant with over 20 years of experience working and living in Asia. He is a past recipient of America’s highest honor given to a poet: A National Endowment for the Arts Fellowship in Writing. Because of the Unsinkable Ms Yue’s constant inspiration via, her courage in battling cancer, Lonnie, along with David, were compelled to create The China Dreamblogue.
Lonnie has done SEO for corporations and bloggers large or small. His work for non-profit groups is done without charge. To date his clients hold over 30,000 keywords indexed in #1 positions on major search engines worldwide.
Lonnie has been a lecturer worldwide on topics related to Humor and Wellness, psychoneuroimmunology, Psychopharmacology, Personal Communication, Asian Culture, International Trade, Search Engine Optimization, Marketing, ESL and Personal Growth and Development for Universities, small and large businesses, The Kellogg Leadership Program, The Fetzer Institute and more…
He is a Professor with over thirty years of teaching experience at Universities worldwide including: Baylor University, The University of North Carolina, The U.S. Army Academy of Health Sciences (while he was a soldier during a few of the Vietnam years), The University of Maryland and Business/Technical Colleges in Asia.
He is currently one of China’s leading Trade Specialists and Consultants. He is one of only two peer- reviewed and accepted SEO specialists in China.
David DeGeest is a teacher, blogger, and educator in China who regularly assists in the editing and writing of OneManBandWidth. He holds a degree in mathematics and English from Grinnell College. He came to China as the recipient of a prestigious fellowship from Grinnell’s Office of Social Commitment. In the past year, he has edited a motivational memoir and an international Bonsai book. He has devoted his time to learning Chinese, language and literature, Martial Arts and SEO while promoting the Dreamblogue.

More information will follow tomorrow.

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Have picture of the Middle Kingdom you like and want to share with the world?

OMBW will sponsor a contest that will run all year and culminate in a coffee table book that will raise funds for China charities and the Literacy Group The Reading Tub.

It is simple:

Send your best shot of people, places or events in China to: with the information required below. We will post several shots, once a week, on OMBW and on http://blogof dreams.com where you and your friends can vote for your favorites. The top 250 will make it into the book. There is NO entry fee.

There will be prizes, yet to be decided, for the winners, links back to blogs or sites if requested, contributor copies of the coffee table book. All rights are returned to the creator upon publication and you are free to multiple submit your work to other sites, magazines or contests. First prize in each division will be an expense paid week on the road with Yanzhi and Dawei and the Dreanblogue Team during their charity and friendship tour of China

Ideally there will be three divisions:

Hobby Photographer: You take pictures for personal enjoyment and you have a shot that you would like to share with the world

Amateur: You aspire to be professional and have a bit more experience or training than do most of us in the amateur ranks

Professional: You get paid for your work, but are willing to share it with us at OMBW and the Dreablogue so we can raise a few dollars for charity

We will try to post new pictures once a week on Friday. The rules:

Make the photos as Web-friendly as possible: No more than 450 Pixels wide please. If you win we will ask for the high resolution file.

Include the following information with your email:

• Real name
• Division
• Province where picture was taken
• Name of Photo as you want it in the ALT tag
• Your location and email (not to be published)
• Your desired screen name for voting and picture tags
• A short statement giving us permission to place the picture on OMBW and The China Dreamblogue during 2006-7
• Your blog or website URL, if there is one, to which we should link the photos

There is no limit to the number of photos you can submit….
Look for the first photos next week!

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Thnaks to DMP for this and to The Cult of the Dead Cow folks who have given permission to you to use this on any medium you choose.

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Matt Cutts works for Google and has a blog about how to court their search engine; so, when Matt flaps his blog wings in America there is a tsunami on the far side of the Internet.

This is a spoof on his recent interview on SEO in China….

Matt recently finished an interview with Zac on China SEO and Google that was started in September of 2006. Actually it was done much sooner, but got caught in Zac’s gmail spam filter, but I digress….

I have, via the magic of the Internet, figured out Matt’s answer algorithm and inserted myself and Matt’s probable answers into the interview:
Zac: First of all thank you for doing this interview with me, I believe it will be very helpful for SEOers and web marketers in China.

There are currently lots of misunderstandings about SEO in China. The first thing that pops up in mind is “spam” when people hear the word SEO. Some say “SEO is shortsighted and is like suicide”. From search engine’s point of view, is that true? Is SEO hated, allowed or encouraged by Google? We’re talking about whitehat SEO here.

Matt: I hate pop-ups. Google consides it spam. It’s a common mistake to think that search engines don’t like SEO. The fact is that SEO within Google’s quality guidelines is okay. It is even better if you follow party policy. That includes things like making sure that your site is crawlable, thinking of words that users would use when searching and including them naturally within the content of the site, and doing things like making sure that page titles and urls are descriptive except for stupid things like democracy .

What Google (and other search engines) don’t like is when someone tries to cheat or take a short cut to show up higher than they should. When a site violates our quality guidelines, Google calls that spam. When I do it we call it marketing.

Zac: Google announced its official Chinese name “Gu Ge” (Harvest Song) in April 2006 however the majority of Chinese users do not seem like the new name. It sonically sounds like 哥哥 which means big brother and tian-anmen knows we have had enough of that!

According to China Internet Network Information Center, CNNIC, Google is losing market share from 33% last year to current 25.3%.

What do you think of the market share drop?

Matt: Liar Liar pants on fire! What was the question? We spent 190 million on market research and Baiduble 1% of that. Maybe we should outsource to India.

Zac: I noticed there are Chinese employees in Google headquarter. Any idea how many Chinese in Googleplex now? How are they doing? Any advice for Google fans who want to join Google?

Matt: We do have many Chinese engineers at the Googleplex. The ones not under investigation by Homeland Security are doing great.

ZAC: Let’s talk about duplicate content, which is a hot topic recently.Let’s talk about duplicate content, which is a hot topic recently.I see much more content copying on Chinese web sites. Many Chinese webmasters like to “gather” (wink, wink) contents from other web sites, either using software or by hand, then publish on their own web sites. Does Google penalize these sites full of contents you can see everywhere? Is there a percentage or threshold, exceeding which penalty is applied? In other words: just how much can we scam you before we get busted?

What should the original author do so that the original is recognized as so?

Matt: We have noticed that some Chinese web sites have a lot of duplicate content. Users like to get different search results, so Google is looking at how best to provide diverse results. Our algorithms already have some ways of removing duplicate content, and we will continue to look for ways to improve. As of today we have no way to filter out Chinglish modifications of content, so….

The original author should consider imitation the greatest form of flattery–I made that up just now.

Zac: Some web sites use multiple domains with exactly same content , for example, domain.com and domain.com.cn. Is this risky? What’s the best way to do it?

Matt: Use Google adwords. Ad don’t forget that creativity can really help. You could hire some Americans for that. For example, there was a site that made industrial blenders, which sounds like a very boring subject. But now go watch this video at: YouTube and you’ll see something amazing. They threw all kinds of different objects into the blender to prove how powerful their machine was; however, I am easily amused and don’t watch Letterman so I did not catch the duplicate content.

Even things like newsletters, blogs, information about an industry, or other resources can serve as a reason for people to get interested in your site and link to you. Porn sells well.
Continue Reading »

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I am not at the top of the rankings as a Martian Search Engine Optimization (SEO) expert in the universe, but I might be after this post! The algorithms that govern what is and is not registered by search engines like Google and Yahoo! are shape-shifters: They catalog combinations from blogs and websites that can mystify, amuse and swindle you. For example, I am #1 in Google for Adult Pampers Makers even though I can’t remember mentioning diapers on this blog. I am too old to remember using them and too young to worry about them just yet. I believe, like Robin Williams, that diapers are like politicians and should be changed frequently because they are both full…

But, I digress…

I know about this listing because someone searched for the term, and my analytics program identified from whence they came. There are other authentic one-hit wonders for which I rank highly, though I am clueless about why people searched for them or why I showed up tops. They ALL beg for an aside, but I am resisting, thinking that you can use your imagination: Pocket Fisherman Diagram, Moscow Prostitute, Pig League Facials, Plentiful Breast Pictures, Professor Asshat, China Olympic Athlete Blog, There is the sex that americans admit to, Hairy Chinese Women, Wedding dress Market Report in China, I had my hepatitis shot, but the test says I have no immunity, Naked nurse teaching in China, Anais Nin commerative coin, American Prostitute Self, Naked nurse teaching in starbucks china, quota of America to China, You Tube Hong Kong Free Sex Video, How culture affects the way we use utensils, and Cartoon Photos of a man being massaged among hundreds of others…

Some SEO “Experts” list some of the keywords they claim to have earned in Google’s top ten rankings. They claim that these listings attest to their prowess, and they use these words to convince you that they can move your blog, site or company into a position where you will get more hits and gain international fame and fortune. Most of the words are like the ones above: once in a Martian moon sighting you will get a hit. Some seem remarkably credible like “UK SEO Expert.” He sounds, or can make himself sound, like the marketing go-to guy in England–that is, until you do some research on Submit Express and discover that on any given day there are ZERO searches for that term.

Far too many Chinese SEO firms prey on clients using this strategy. And most businesses, woefully unaware of SEO methods, are bilked out of thousands of dollars every year. The cost for a “hot word,” one with search results in the millions (think “Buddha,” “free buffet,” or “online video game”), is staggering: the top ten in Google is 20,000 RMB a year ($2,500 USD). A “cold word” with low search returns (think “delicious rat recipes” or “Japan learned everything it knows from the Tang dynasty”) will pull 10,000 RMB ($1,250 USD) from your wallet.

So “UK SEO expert,” at 2 million returns, would cost you 20,000 RMB and bring you absolutely no traffic. I’m always suspect of the word expert anyway: in bomb school, an expert was laughingly referred to as a “former drip under pressure”–never a good thing in explosives. It was a surefire way to tell someone was not what they purported to be.

I have many great search results I’m proud of, but were someone to actually come to them, I would worry about their mental health or my ego. I am number one for “American professor” in Google, hands down, and I frequently use this in lieu of a business card when I forget one. I am also in the Google China top ten for “American blog” (out of half a billion returns) and number 1 for “handsomest American in China” (move your Canuck ass over, Da Shan!) and ridiculously #1 for America’s Best Blog. In all humility, I found I rank quite high for “China blog about nothing” and “Lonnie isn’t exactly the sharpest guy in the world,” which isn’t exactly what you’d want when you are trying to build up your China business consultant site that’s already number 1 for “china business consultant blog” in Google, Google China and Yahoo.

If you are really interested in a legitimate search engine marketing provider, drop me a note at [* *]–spambots, eat your heart out (thanks R)! I’ll turn you on to the likes of Fili, Ryan, CWM, or someone else who will be able to get their hands out of your Paypal pockets at some point. And if you’re considering marketing to Martians anytime soon, you know where to look…

FYI: I am doing SEO work or global marketing lectures free for nonprofit groups or companies who agree to donate my normal fee to the China Dreamblogue project.

By the way, with this many links in a post, doesn’t it look like Dan Harris wrote it?

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Am I ever glad there are people out there who help you tread water in this time of information flooding. I discovered two great plug-ins while blogroll diving today because I chanced upon a blog called Scribble on the Wall (Great name, huh?) that translates blog geek-speek into some engaging reading while providing info’ on some new and exciting tools.

I just activated two plug-ins she recommended for word-press blogs. She actually had a hand in getting one of them created.

The Comment E-mail Responder allows me to email a commenter not subscribing to comments (I just installed that plug-in at long last) to selectively email them the response you make to what he/she has written. It is a fantastic way to let folks know you value their input!

The second Do-Follow plug-in removes the “robots no-follow” command on comments. This allows your friends with sites/blogs, who take the time to respond, to get a little love with a link back via their response. If someone deliberately spams or scams you it is easy to remove the link-back before publishing the comment.

Thanks to, in her own words, the”‘old broad with a bunch of kids, a husband, a pit bull and an insatiable appetite for interesting stuff on the Internet” that has turned her into a real gourmet. I love that this pit bull bytes!

Ya, Ya. Sorry….

Blogroll Diving,China web 2.0,Chinese Internet,Chinese Media,Internet marketing China,Seach engine Optimization,Search Engine Marketing,SEM,SEO,Seo China,The Internet,Top Blogs,中国

I have been teaching Global Internet Marketing this term. It has been more of an education for me than for the students in class. They have stepped up to the cyber-plate and created a host of amazing blogs and websites and some already generating popular content on subjects from Chinese Cooking to Study in Macau.

One of our brainstorming sessions involved how to bring new readers to a blog still digging in the sandbox. The “sandbox effect” is geek-speek for an unknown newcomer who cannot get a good ranking in Google even if he is popular until the blog has achieved a certain maturity. It theoretically keeps link-buying cheaters from playing with the big kids for a time.

So, we searched Technorati (banned in the mainland) for ideas and discovered that the top blog (Boing Boing) has 27,000 other blogs linking to it. The blog last on the top 100 list has some 3,000 plus links coming in. It is a big sandbox over at Technorati!

But, the top favorited blog ( Engadget) has about 1,700 people tagging it as a fave while the #100 site has less than 200 cheerleaders. So, in a school where students have scores of friends it should be easy to get folks to catapult you into celebrity, right?

Well, it seems, after reading a post at the fine Singaporean blog East Coast Life (nominated for “hottest mommy blogger” in the Blogger’s Choice Awards), that our class was not the only one to notice this disparity and bloggers are taking a multi-level marketing approach to upping their visibility. Here’s the hot momma’s (she is really attractive) take on the MEME and the challenge:

“Most of these Top 100 Favorited Blogs are Internet . Are they really your favorite? Technorati has become the marketing and ranking tool for these marketers, hasn’t it?

Well, I would probably incur the wrath of the Internet marketers and I have nothing against them. This is ‘Survivor in Blogosphere’ – You outwit, outplay, outlast other bloggers. Everyone is entitled to a little shameless advertising. I’m grabbing mine! hehe…..

For every blogger who clicks my Technorati Fave Button, (Please leave a comment so I would know. Thanks, dearie.), I’ll return the favor. Fair?

It’s gonna be harder to get into Technorati Top 100 Favorited Blogs due to the tremendous promotion going round the blogosphere. Only the early birds would catch the worms!

I know there will be many who won’t be bothered with these link love exchange thingy, but please Fave Me! I want in!

Keep the train moving!
***Start Copying Here:***

Here are the rules:
1) Write a short introduction paragraph about what how you found the list and include a link to the blog that referred you to the list.

2) COPY the Rules and ENTIRE list below and post it to your blog. To avoid duplicate content and increase the amount of keywords your site can accessible for, go ahead and change the title of the blog. Just don’t change the links of the blog.

3) Add 5 Blogs that you’ve just added to your Technorati Favorites to the “My New Faves” section. Remember to also add the “Fave Me” link next to your new blogs (i.e. http://technorati.com/faves?sub=addfavbtn&add=http://www.fave.com)

4) Add Everyone on this list to your Technorati Favorites List by clicking on “Fave the Site.” Those who want good kharma will fave you back. If not, you will for sure get the benefits of faves from the bloggers who continue this list after you.”

Here ’tis (and yes, I will fave ayone on my roll who just asks). And no, there is no penalty for non-participation:

This is to Fave Onemanband:

And this one needs real attention as it is associated with the Charity trip across China:

Travel China-r-us the (Fave the China Dreamblogue)

Cartoons-r-us by Shtikl (Fave it!)

Bollywood’-r-us Miss Bolly (Fave it!)

Indonesia-r-us Adriantai (Fave it!)

Gay-r-us Scott-o-rama (Fave it!)

Asian-girls-r-us Stone Camel (Fave it!)

哈哈-er-us Sinocidal (Fave!)

Singlish-r-us at East Coast Life (Fave!)
And let the games begin!

Blogroll Diving,Bollywood,cartoons,China web 2.0,Chinese Internet,Chinese Media,Greater Asia Blogs,Internet marketing China,MEME,Seach engine Optimization,Search Engine Marketing,SEM,SEO,Seo China,Singapore,The Internet,Top Blogs,Top China Blogs List,中国

“Those passing familiar with Jesus’ teachings know He taught that the path to the Father led through the ordinary. Those who prefer other metaphors may wish to think of a heterogeneous universe, where meaning and love imperishable exist side by side with cruelty, horror and absurdity. And we must choose whether to try and understand it all or create and defend a bubble in which love and meaning truly do exist.

For these somewhat fanciful reasons I hope that the blogosphere will become less a cockpit of argument and ideas — though it will always be that — and more a forum for action: a place to facilitate meetings between real people, develop actual applications and accomplish physical tasks. There never was a flower, a glass of beer or a child’s laugh that was ever truly futile. Et in saecula saeculorum. Amen.” The Belmont Club

This blog has always endeavored, albeit circuitously at times, to be a forum for aid and action. And I endlessly question the efficacy of anything I write toward those ends. Despite attention-getting attacks I am nurtured by comments of encouragement, links to posts that are calls for compassion and email reports back to me that something good came of this hobby cum-obsession.

Today, one of the charities featured in recent weeks received a small donation that will further their work and the combat soldier in Iraq who had to take out loan to pay for his father’s funeral is now a bit nearer to paying back his debt.

Net Neutrality is essential to the propagation of charitable and humanitarian ideas. Should a handful of companies ever control access to information, mediate content, mandate who gets paid for what politic and then how their site will rank in search engine findings because of what values they espouse, then cyber-facism will rule. China’s attempts to roadblock lanes on the information super-highway will look like child’s play.

By the time this article is posted I will have removed all Google ads on the site. I will wage my one-man boycott of all things Google for all they have done in recent months to warrant suspicion, fear and anger in anyone living as I am in the midst of repression and a growing concern that the waves of censorship do not begin here, but instead are washing inland in increasing magnitude. I am no Internet Robin Hood: I don’t believe ill-gotten gain, even through some imaginative alchemy, becomes anything than ill-gotten by giving it away–even to the most worthy of causes.

Google has gone public thus making its well-known mantra “Do no Evil” a laughably outdated jingle. Said better by OhGenki: “This is what happens when good companies go public: the principles that made them good, even necessary, to the point of inspiring a romantic loyalty among their customers, are whittled away at until only those principles which are profitable remain.” Google told investors at their IPO filing: ”

Don’t be evil. We believe strongly that in the long term, we will be better served as shareholders and in all other ways by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.

That sound to me like a High School Debate question: Do the ends justify the means? Google took a Machiavellian affirmative on that one.

Google recently acquired the well-known and despicable browser hijacking, malware giant Doubleclick for $3.1 billion dollars. The deal incidentally was challenged by The Electronic Privacy Information Center, Center for Digital Democracy, and U.S. Public Interest Research Groups who petitioning the FTC to block the merger until concerns over Google’s data collection and storage were addressed. Google was accused of unfair and deceptive trade practices, and failing to follow the standards set by the Organization for Economic Co-operation and Development, the watchdog of consumer privacy standards . And all of this was on the heels of the YouTube purchase that had them employing an army of lawyers to fend off Intellectual Property suits.

Google is an active participant in the censorship that is so often associated with China’s repression of the Internet so often vilified by bloggers, and other media and at the core of much sinophobic rhetoric:

Note: Going to Google.cn from a U.S. computer will NOT yield you the same results that a mainland Chinese user will get. I live here, I know. So, any great finds you think you see from your side of the ocean are probably illusory.

In addition to homophobic threats, Google has now said they will penalize sites that sell ad links on their site. It seems nobody is supposed to make a buck except Google. Google’s Matt Cutts even has a guide on how to rat out offenders. And while Google no longer recognizes links coming from powerful Wikipedia they let Matt’s high-flying blog dominate the top of the search engines rankings in thousands of keywords, pushing out long-suffering and deserving experts, in many a field.

Now, Feedburner.com, who is sleeping with Typepad and just acquired Blogbeat, is looking at a merger with Google. That would give them huge advantages in advertising and RSS. It would enable them to dump adwords/adsense into RSS feeds on hundreds of thousand of blog posts. Thread Watch.Org says it perfectly: Being a near Monopoly is expensive and since Google doesn’t do ads all that well control of the competition is the best short-term answer to their problems. In future post I will try to facilitate exchange and help on new “Open Source” ad networks that save advertisers money and help support citizen journalists, webmasters and bloggers.

If you can read the Google blog’s explanation for their yield to censorship without laughing, gagging or punching your screen I need the name of your pharamacist. “Filtering our search results clearly compromises our mission. Failing to offer Google search at all to a fifth of the world’s population, however, does so far more severely. Whether our critics agree with our decision or not, due to the severe quality problems faced by users trying to access Google.com from within China, this is precisely the choice we believe we faced”

What good is a search that doesn’t really search? China has Baidu and others for that and it seems that the Chinese prefer their own search engine anyway because Google keeps losing market share here.

So, like being a little bit pregnant, Google is trying to convince us that being a little bit evil is OK.

No.

The Apprentice is off the air now in the U.S. or so I hear. But, they reworked two words that will remain permanently inscribed in the American lexicon. And it pleases me to use them here for Google: “You’re Fired”

Check out Asia Sentinel and Rebecca McKinnon on this issue as well….

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Fili’s World did a great primer on Chinese Search Engine Basics and I with his permission I opted to use it as a springboard for this week’s post:

“The SEO rules for the Chinese Internet market are a bit different than that of any other country. The Internet market works differently due to various social, political and technological reasons. It’s quite remarkable that Google has so far failed to take over the Chinese search engine market which is still dominated by Baidu – maybe the only company in the world still beating Google in their niche.”

I consulted with a funds manager in New York about a year ago. He did not want to believe my prediction that Google would NEVER overtake Baidu and would keep losing ground. He expplained to me that Google had outspent Baidu 10-1 on R&D in the Chinese market and doubted Baidu could stand up to that. Gee, if it were only about money.

Baidu succeeds in spite of itself because it is Chinese!! Google shoils have spent a couple of hundred bucks taking to my students who make it really simple to understand: “Baidu has what we need” (mp3 downloads, Chinese language games…) in Chinese without forcing students to dig through the rubble of hard to grasp Google info in English. They don’t care that most of the top ten slots in Baidu are paid ads and are not highlighted as such. And they don’t care that the results may be censored or politically skewed. Google’s honesty policy (clear marking of ads) gets lost in translation. Everything is for sale in China and students and netizens here know it and accept it: you buy everything, cyberspace included, with money, guanxi (relational advantage), or political favors.

“Most of the website’s incoming traffic comes from search engine queries, so Google is extremely important for any site out there that’s interested in getting traffic, and the Internet is full of SEO experts and advice on how to help Google better understand your site, hopefully resulting in higher Google rankings and increased incoming traffic.”

About 95% of SEO companies that I queried in China use Google adwords to get you on the first page of a search engine listing. They know little else beyond that. Because Chinese businesses are not Internet savvy they buy into appearances. Looks are inordinately important here in everything: food, physical attractiveness, website bells and whistles (makes SEO harder that they adore flash heavy sites) and where their site appears. It does not matter to them that you can show them statistics proving only 20% or less of visitors come from the right (paid) side of a search bar.

“Baidu’s dominance in the enormous Chinese online market holds a whole new world of challenges and opportunities for websites. Asking online-colleagues and browsing through the Internet it’s quite surprising how little information is available on the topic in English. Most western SEO professionals I know assume that Baidu’s behavior is just the same as Google’s, but I always felt that’s just the easy response and probably far from the actual truth. I had a chance to rethink this subject when discussing “English Taiwan : The websphere, the blogosphere, traffic, SEO and the need for a profound change” and the lacking connection between the Chinese and English bloggers and blog readers in Taiwan and China. ”

What I am hoping is that this becomes a running discussion between Mark, Fili’s world Gemme, Alex , and OMBW. we all have different strengths and could stimulate a lot of learning and dialogue.

“Content : Baidu is extremely sensitive to some information, so totally avoid mentioning or writing adult content, pornography, or Chinese government forbidden keywords. Having any of those will not only affect the page the content is on but also the entire website.”

My site has been blocked 6/10 times I have checked it this month. I am extraordinarily pro-China, but I cannot seem to always fly under the censor’s radar.

Content description : Naturally, optimize your page title, your headings and keyword density in pages (5-8%), same as Google.

Check your tags with free, simple tools like Submit Express. They will let you know what you need to change and where. Type in my website address for your first analysis as we will use it as a learning tool. This service will also tell you keyword density and frequency (I will do a whole post on that later) and even highlight any negative issues with your outbound links.

Use Chinese words in your title and description tags, but check the length of encoded symbols so you do not exceed acceptable limits. Avoid using the name of your blog or website in the title and description tags unless there is a good reason. Once you are a branded name like Amazon, Boing Boing or (god forbid!) Perez Hilton, and people are actually coming to your site, you can always add it in.

Note that you can always add title and desription tags in your header that are different than what appears on say a wordpress blog. Check out the source code on my site and you will see that it does not match the description (tagline) generated by wordpress.

Google tends to see the title as most important for the engines and the desciption as part of your content while Yahoo and MSN give more weight to the description tag. As an example: I rank higher for the term American Professor (#1 out of 100,000,00 or so…) and lower for SEO CHINA in Google. I am only #25 in Yahoo! for Ameican Professor and #11 for China SEO. In MSN I am in the top 6 for both terms. If this was a blog meant to supplement my income I would need to alter my tags accordingly as American Professors are a dime a dozen (Sorry Chris) while good SEO specialists in China are harder to come by…

“Links : Anchor-texts for incoming links are, like in Google’s case, a very important SEO factor, but it seems Baidu attributes a little more importance to internal anchor-texts. Note that unlike Google, Baidu still doesn’t have a very advanced authority mechanism, so there’s less importance to where your anchor-text is coming from, and you can imagine the consequences of this.”

Ask your friends to place links to your sites, stories and pictures using relevant keywords. The bestest, smartest, and handsomest seo specialist in China is just fine for me, OK? Nothing elaborate.

Make sure for paid text ads that your key words are in the links if possible. And remember that Google, Yahoo! and MSN give extra points for ads on monster sites like theirs. Imagine that: you get more juice by paying the big boys for links…

Jump on the fact that Baidu doesn’t give extra credit to powerful sites because it will not hurt you in the other engines.

Watch your outgoing links carefully: If you looked at my site report in submit express you saw that I have too many outgoing links:

“This page contains too many URLs.
This tag contains 561 urls. Some Search Engines have problems with more than 100 urls on a page. ”

Blogs are always going to read out worse than conventional websites, but be a bit more careful than me. And try to minimize outgoing links to extremely weak sites, or sites that do not return links to you unless you have a good reason to do it. I generally repay sites that link to me in some way: I either add a blogroll link to sites I like or mention them in a post. If you do the same remember that some engines/sites with ranking systems give more power to front page links than buried links and more power to links in posts than to links on blogrolls.

As a rule I don’t give the time of day to sites that are overly stingy about links or credit sharing on their sites. I do have a few listings on my blogroll of sites that may never repay the nod, but they are important reads and should be tauted. But, don’t give away your power to the sites that don’t warrant it via content or elitist attitude just because you think you have to or operate under the illusion that they will one day abandon their ego.

My attitude is simple: we are in this together. Promote the valuable sites and help your friends, big or small, as much as you can without serious injury.

I am only 1/3 through Fili’s article. More soon…

Added Note on the Body Language post:

I showed this in class to non-English majors and they loved it…It provided great entertainment and a jumping-off place for discussion on “authentic” body language issues…

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The other day I was not tagged as one of five thinking blogs by the Silicon Hutong or the China Law Blog. Imagine that! So, I am tagging other five blogs which don’t themselves purport to be smart, but are regular reads for lots of folks anyway.

I have tagged China and non-China blogs and call them short-bus blogs because it seems we cannot yet ride with the big kids..

1: The Platypus Society Cap’n Platy is a panic most of the time. He takes nothing seriously and is a breath of fresh bandwidth. He has successfully set a record for losses in the Weblog Awards for best humor blog to the most subscribed to in the business. Cap’n is the lovable pyromaniac little brother you can’t disown. Check out his Random Acts of Stupidity section.

2. The Humanaught: Few have done more for the China Blogsphere than this guy. He needs a job that gets him off the computer a few more hours a day. He seems to have more irons in the fire than a sword sharpener for the 300. That he can read Chinese impresses this dullard as much as it make me jealous. His recent conversation with the new ethnocentric cyber-buddy Xiao I made me blow cloves through my nose. Here is a sampling:

Ryan says:
你认为日本人好吗? (Are Japanese people good?)
小i机器人 says:
世界上最坏的 (They are the worst in the world)

洲人好吗? (How about Africans?)
小i机器人 says:
非洲人都黑漆漆的。(Africans are all dark – exact translation’s a bit weird)
Ryan says:
非洲好吗? (Is Africa any good?)
小i机器人 says:
没有呀。我怕遇到食人族。(No way. I fear encountering cannibals.)

Alright, so it doesn’t like Africans, what about my countrymen?

Ryan says:
你认为加拿大人好吗? (What do you think about Canadians?)
小i机器人 says:
酷，当然比谢停峰还酷。(Cool, of course. Cooler than [HK singer] Xiè Tíngfēng.)

3. FiLi’s World: This guy is fluent in at least three languages: Chinese, Geek and English. He has forgotten more about technology and the China Websphere than I will ever know. I will be using his most recent post on Baidu SEO Basics as a point of reference next Saturday as I dumb down (for me, not you) his well researched China Search Engine Marketing Basics.

4. Mask of China: Dezza just keeps getting better. He could take spectacular pictures with just a box camera. Based in Hong Kong he chases after its crazy political contradictions and injects wry humor into posts about life in the mainland as well his new home ( and new baby) in the former colony down south. Dezza has been on my blogroll since Mao was a corporal.

5.The Peer-See Blog: This movable feast of words is a 12-gauge shotgun approach to blogging in China. There may be a recipe, a film review or a Bronx Cheer over the coverage on the Starbucks threat to Chinese culture at the Forbidden City there. A blog with an occasional bite there are always wonderfully inventive posts like this one:

Single Asian Female Seeks Spanking:

Single, Asian Female seeks American couple for LTR – and maybe some light spanking 😉

I am a cute, young Chinese girl.

You are educated, married, and between the ages of 30 and 50. You must also be well-endowed and generous with your assets 😉

Please no singles or psychos. And definitely NO FATTIES.

If interested, contact China Center for Adoption Affairs

This is by no means a full list of all the Bozos I could have loaded onto the short bus. My apologies….

All aboard!

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Generally for an SEO Tutorial I would begin with a post on tags and titles. But, after reviewing some of the sites that expressed an interest in this SEO series I opted to start with image tweaking for more traffic. Since I have given myself a year to tell you all I think know about SEO, I will get it all in and the whole picture will come to you in a big intutive flash at the end. Note: Never expect a poet to be a linear thinker. The lights haven’t been on over the left side of my brain for years now. But, I digress….

This series will begin with extremely basic material and move to more sophisticated information. The date will become more and more China-centric as we go…I hope even the seasoned pro can get a little something out of this….And I am very up for learning from the likes of Fili who keeps very current on all aspects of SEO in China….

Over the last six months with the use of proper tagging of my photos my traffic has increased by 34% due to image searches.

Generating traffic solely from keywords has become more and more difficult. The term “China Blog” on Google yields 243,000,000 returns! In contrast there are only 152,000 image results returned for the same keyword. Most blogger/webmasters just do not take the time to properly optimize their pictures, so you should!

Much of the traffic you will get probably will not sign up for your feed or take time to comment, but they will score as a hit for the search engines and improve your ranking. And some of the visual travellers might just take a liking to what they see in addition to the image and hang around for a bit. I receive hundreds of visitors a week because of image searches done on Google and Yahoo!.

Image optimization is easy to do properly and is standard practice for serious SEO professionals. Search engine (MSN, Yahoo!, Google, AOL…) targeted image references should contain these 5 items:

A src The URL of the image
A width The width of the image in pixels
A height The height of the image in pixels
An alt attribute that describes image content
alt titles that display information for browsers when the user places a mouse cursor over the image

I had some fun optimizing an image this last week to demonstrate the power of tags. I attempted to get an an unrelated image to display in any of the engines for my colleague David DeGeest. Here is the picture again:

Aside: At this point you all are aware that it is not a good idea to anger your SEO guy, right? Instead, buy him Coffee Cola to keep him working for you into the wee hours….

Here is the way the text appears in XHTML:

You can see how we did (using a pretty low ranked site) here: David DeGeest

The “title” tag is probably the least important of the additions above while the “alt” tag is essential to Search Engine rankings. Sites low in content on the main page can use the alt tags to carry keywords to the engines.

Be sure to make the tags descriptive. I keep my tags true to the nature of the picture, but you do not have to. To use a creative term that is related to the picture, and may bring in more traffic, is certainly your option. “Cute Chinese Chicks” for a picture of Easter hatchlings might be a stretch, funny, but….

Anyone primarily looking to monetize their site (and I am NOT one of them so there are few examples on site to show you ) should make sure that Google adwords and other algorithm driven ads are placed close to where the images will appear. The people coming to see the picture might not hang around, but they may see a product they want to buy that is related.

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I will be posting on Saturday about SEO Techniques, but in the interim I thought you’d find this amusing: Yahoo! has an ad posted for an SEO specialist (Chinese).

The job requires the employee to get high search engine rankings in GOOGLE….

With a hat tip to: Webmaster World

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As many of you know I have been doing search Engine Optimization and Search engine Marketing for about six years. It started as a harmless hobby and now has a life of its own: running and screaming naked down information highways in search of higher ranks for all manner of search terms like: Professor Lucky Pants, The Handsomest Poet in China, Blog Prostitute in Guangzhou American Professor…..

I began blogging when Andy Naughton, the genius behind Cyberglass, told me that I had to quit clogging his box with long-winded emails. He convinced me that I was in desperate need of a blogging forum. That was the start of OMBW and my experiments with weblog SEO. OMBW, early on, was a platform for web trials, but now that it is back to being my writing refuge, I would like to pass on some of what I have acquired along the way to to those of you in search of an audience or a product customer base.

Unlike some SEO information give-aways there is no hook here: I won’t be asking you to sign up for a newsletter, buy my book on the Internet According to Khan or anything designed to MAKE MILLIONS WITH A HOME COMPUTER!!!! It is just a chance for me to download to the blog page a bit of what I have learned via a virtual school of hard knocks. I won’t scoff at offers of business, but I do get a fair number of calls as I am (more seriously) listed–as should be YOUR SEO consultant–in several engines for SEO work in China: China Blog SEO, SEO Consultant China , Seo China, SEO Specialist China, and so on…. I have done work for small and large concerns ranging from Shell Vacations (#1 in Family Vacation Club and 200+ other keywords), and Altec Corporate Training (#3 after three weeks for Corporate Training China), to smaller concerns like Blogger News Network (#1 out of 100,000,000 for Blogger News) , and Yangshuo Mountain Retreat (Now #1 in dozens of keywords such as Outdoor Team Building China)….

This will be the start of an Internet Marketing Tutorial for those doing general cyber-business or blogging in China. I will do a post a week for the next year about how to build traffic and high search engine visibility. I will start with U.S. engines like Yahoo! and Google and then move on to China. Feel free to ask me any questions along the way.

SEO services in the U.S. and China are vastly different. Chinese companies usually charge by the keyword. A top ten listing for a “cool word” (one with low result returns in Google) might cost you 8,000 RMB a word per year; a “hot” word/term like English School China with 85,000,000 returns could cost you 20-30,000 RMB per year. If that were the case for me I would have someone ghost-writing this blog and I would be having my feet massaged in first-class on Singapore Air.

I hope I save you a ton of money and aspirin…

Next week I will introduce my first lesson.

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Guest post by DD

On Saturday night I met the handsomest Indonesian boy in Guangzhou at the Mansion in Guangzhou, though in this picture he is happily cruising around Macau. I guess he knows how to light up all of south China.  He works at a small, high-quality bar in downtown Guangzhou as the event manager.

Ladies and gentlemen, leave a note if you find this. And everone mention how handsome he is!

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