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As many of you know I have been doing search Engine Optimization and Search engine Marketing for about six years. It started as a harmless hobby and now has a life of its own: running and screaming naked down information highways in search of higher ranks for all manner of search terms like: Professor Lucky Pants, The Handsomest Poet in China, Blog Prostitute in Guangzhou American Professor…..

I began blogging when Andy Naughton, the genius behind Cyberglass, told me that I had to quit clogging his box with long-winded emails. He convinced me that I was in desperate need of a blogging forum. That was the start of OMBW and my experiments with weblog SEO. OMBW, early on, was a platform for web trials, but now that it is back to being my writing refuge, I would like to pass on some of what I have acquired along the way to to those of you in search of an audience or a product customer base.

Unlike some SEO information give-aways there is no hook here: I won’t be asking you to sign up for a newsletter, buy my book on the Internet According to Khan or anything designed to MAKE MILLIONS WITH A HOME COMPUTER!!!! It is just a chance for me to download to the blog page a bit of what I have learned via a virtual school of hard knocks. I won’t scoff at offers of business, but I do get a fair number of calls as I am (more seriously) listed–as should be YOUR SEO consultant–in several engines for SEO work in China: China Blog SEO, SEO Consultant China , Seo China, SEO Specialist China, and so on…. I have done work for small and large concerns ranging from Shell Vacations (#1 in Family Vacation Club and 200+ other keywords), and Altec Corporate Training (#3 after three weeks for Corporate Training China), to smaller concerns like Blogger News Network (#1 out of 100,000,000 for Blogger News) , and Yangshuo Mountain Retreat (Now #1 in dozens of keywords such as Outdoor Team Building China)….

This will be the start of an Internet Marketing Tutorial for those doing general cyber-business or blogging in China. I will do a post a week for the next year about how to build traffic and high search engine visibility. I will start with U.S. engines like Yahoo! and Google and then move on to China. Feel free to ask me any questions along the way.

SEO services in the U.S. and China are vastly different. Chinese companies usually charge by the keyword. A top ten listing for a “cool word” (one with low result returns in Google) might cost you 8,000 RMB a word per year; a “hot” word/term like English School China with 85,000,000 returns could cost you 20-30,000 RMB per year. If that were the case for me I would have someone ghost-writing this blog and I would be having my feet massaged in first-class on Singapore Air.

I hope I save you a ton of money and aspirin…


Next week I will introduce my first lesson.

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20 responses so far

20 Responses to “SEO CHINA”

  1. adriantaion Mar 16th 2007 at 6:41 am

    (patiently waiting for next week)

  2. adminon Mar 16th 2007 at 7:10 am

    I just looked at your site…You are a Google PR of 4/10…Not bad…I see some simple things you could add to bring up your score…Use you as an example next week?

  3. Johnon Mar 16th 2007 at 8:20 am

    I used to do SEO work myself many moons ago. I know the game has changed much since then so I will be interested in picking up some new pointers. :)

  4. carloson Mar 16th 2007 at 12:38 pm

    i have a to change the name tags of pictures on‘s blog? thank you!

  5. daveon Mar 16th 2007 at 6:36 pm

    for what its worth – google (whom I hate) offers a free tool (google analytics) that provides some very good information.

    btw..if you do a google search on ‘dave’ and ‘china’ guess who’s number 1?

  6. adminon Mar 17th 2007 at 2:28 am


    I tried to get there, but it says Blogger is down…I will get with you later in person…


    To beat Dave’s ESL Cafe’ is no small feat!!!

  7. The Humanaughton Mar 17th 2007 at 3:14 am

    Also patiently awaiting the next edition! :-)

  8. adminon Mar 17th 2007 at 5:35 am


    I am not sure there is much I can tell China’s Web 2.0 wizard ….I am grateful for all the wonderful work you do….

  9. Pandapassporton Mar 17th 2007 at 5:45 am

    Yeah, me too.
    I’ve wondered about this as well, and written about some aspects of it.

    But one of the things I’m most curious about is the impact (or non-impact) of Chinese characters in URLs.

    They often show as jibberish (%ad%a6%e4%b9%a0) but that doesn’t seem to stop a lot of sites from using them.

  10. Scotton Mar 18th 2007 at 6:25 am

    very cool, looking forward to your post next week

  11. Maryam in Marrakechon Mar 18th 2007 at 9:30 am

    Oh great! I will look forward to reading your series from here in Marrakech (or whereever in the globe I happen to be). I am terrible at this kind of thing. So thank you:-)

  12. Chris (Eyes East)on Mar 18th 2007 at 3:00 pm

    I’m looking forward to the series as well. Are you going to be WordPress-specific or more general? I guess I could just wait and see.

  13. adminon Mar 18th 2007 at 3:33 pm

    I will be real general Chris, I promise…Though I am a bit partial to WordPress…

  14. carloson Mar 19th 2007 at 1:51 am

    ok,thank you. but i think wordpress is better than blogger.haha

  15. Johnon Mar 22nd 2007 at 3:27 am

    Here is a general WordPress question.

    What update service(s) do you use when posting new material on your blog? I am just looking for ways to aggregate my postings as far as possible. :)


  16. adminon Mar 22nd 2007 at 11:37 am

    Via Pingomatic I alert all the aggregators listed there to new posts…

    I am listed with:

    Technorati [link]

    Feed Burner [link]

    NewsGator [link]

    Feedster [link]

    My Yahoo! [link]

    Blogdigger [link]

    BlogRolling [link]

    BlogStreet [link]

    Moreover [link]

    Weblogalot [link]

    You can just as easily auto-ping these in any WordPress blog…

  17. Honglian Tanon Mar 24th 2007 at 4:55 am

    Hey there, cool article.
    Will wait for next week’s tips on SEO in China !
    Would be great to hear from you,

  18. […] An American Professor in China  promising to discuss his SEO experience in China on “SEO CHINA” : As many of you know I have been doing search Engine Optimization and Search engine […]

  19. Anthony Marion Jun 9th 2007 at 3:54 am

    I am developing a website in the states and I am looking for SEO can I find good Seo guys in China or do I have to look to India to find someone affordable.

  20. Frankon Jul 14th 2007 at 11:39 pm

    lot of companies in Swiss do have chinese language websites, but hosted somewhere in Europe. This does have speed disadvantages for users in China.

    Question: Using a proxy server in China with an own TLD ( for caching those multilingual websites, is it possible?

    Just an idea, what do you think?

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